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OuttaSiteWebSite of the Week

 HearthSong

Trends for 2007
Cynthia R. Cohen, President of Strategic Mindshare wrote a great article in the February 2007 edition of Chain Store Age.  Below is a summary of her predictions for what's in store for the year ahead in Retail Trends.  For the complete, unedited article, please go to Chain Store Age.com. Below is only a summary of her predictions.

1.  Green is Good:  Consumers are interested in Non-toxic, energy efficient, sustainable wood, low environmental impact, alternative energy, recycled and organic.

2.  Hip, Stylish Baby Clothes and Accessories:  This trend may be due to all the recent births by celebrities.

3.  Personal Content:  Consumers of all ages are creating (words, pictures, videos) and sharing it.  Technology is in, but also longhand journal writing is back.

4.  Live/Work Real Estate:  Gen Y's and boomers are buying and renting places where they can work and live.  This means increased furniture and products sales.

5.  Local Produce:  Fad diets are out, eating locally produced vegetables is in.

6.  Healthy Technology:  Using technology to track and control health conditions.

7.  Engineered Pets:  Pets that won't cause allergies.  Pets bred to families specifications.

8.  Experiential Gifting:  People are getting original with gifting.  What's in - spa gift certificates, restaurant gift certificates, cooking classes.

9.  Comfort Food Cooking:  Rachel Ray inspires us to try new things.  The Food channel shows us more.

10.   Innovative Travel:  Everyone is traveling.  Because of the airline restrictions look for lots of products in 3 ounce size.  Lots of specialized travel-oriented products and Eco Travel packages.

 

 

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